Real-time e-sports community

Scandinavian PlayZeek has grown to become one of the largest e-sport gaming operators in the world solely through member friend referrals.

They have 500 000 members and about 100 000 active players each month and their total share of the Scandinavian Counter-Strike gaming has surpassed 25 %. The service is free of charge, but a selection of services is reserved for Premium members at a subscription price of € 4 per month. They have managed to reach a high conversion rate combined with a minimal customer acquisition cost. 95 % of the new members join the service from direct friend referrals and their conversion rate to Premium membership is impressive 27 %.

PlayZeek was founded by e-Sport gamers. Their goal has been to create an innovative, friend centric gaming experience where rich real-time social services on the web reach cross platform into the actual gameplay.

The PlayZeek members enjoy a complete click to play experience covering the most popular gameplay formats. Match making, game launch and voice channel management have been moved to the web and blended with the real-time friend’s list and team management. The postgame services include comprehensive player statistics that also update the player’s profile and ranking.