Commercial online golf community

onGOLF is a PC-based massive multiplayer golf game that recently reached beta phase.

The company enters the emerging market position of community publishing. The game will be launched during first half of 2010 in partnership with two of the world's largest consumer electronic retailers and gaming portals.

The strategy is to create a realistic online golf game with an infinite skill depth and blend that with rich social services. The concept offers the sporting, commercial and social values of golf to golfers and gamers as well as business entrepreneurs within golf by providing a virtual golf world. The revenue streams will come from member subscriptions and micro payments, sponsors and advertisement. The game will be free to download and play. Just like in real golf, members will be able to buy gear that improves their in game performance.

The scope of the service development is inspired by PlayZeek. The goal is to create an innovative friend centric gaming experience where rich real-time social services on the web reach cross platform into the actual gameplay. The web and the game share one service framework and all relevant user to user interaction is in real-time.

The onGOLF members will enjoy a complete click to play experience covering the most popular gameplay formats in golf. The beta testing is so far very promising. Close to 20 % of all registered users become frequent players and spend more than 10 hours per week playing.