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Commercial bingo community

ahaBingo has since its launch in May 2008 established itself as one of the top three online Bingo operators in Scandinavia.
The founders are experienced entrepreneurs within the gambling and betting industry. Their key strategy has been to create a strong competitive edge by blending a great game with rich social services.

17 month after launch their key business metrics speak for themselves. The player conversion rate and churn are more than 3 times better than the industry standard levels. The ARPU is also significantly higher than industry standard.

The overall development goal has been to create a great social experience. The Bingo game is published as a seamless part of the ahaBingo.com website. Members can interact in real-time just as easily when they are playing and when they visit other parts of the community between their games. The users also get a friend feed, see when their friends come online and can instantly join the same game rooms instantly from the friends list.

The social focus of ahaBingo has also resulted in a better user interface and lower registration thresholds compared to other online Bingo operators.

Client
ahaBingo
Launch date
May 2008
Key metrics
  • 3rd largest operator in Scandinavia
  • Conversion rate and churn 3-fold better than industry standard
  • High rate of friend referrals